Led the transformation of a 30-year-old packaging supplier into a performance-driven marketing system focused on consistent lead generation and pipeline growth.

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• Generated 2–5 qualified inbound leads/day across cannabis, skincare, and wellness verticals

• Reduced cost per lead to $250–$500, outperforming industry averages (~$550+)

• Built and managed Google Ads + Meta Ads campaigns to drive high-ticket B2B lead acquisition

• Developed landing pages and conversion funnels to turn traffic into booked sales opportunities

• Managed email marketing systems to nurture and convert inbound leads

• Produced short-form video and creative assets to support paid and organic campaigns

• Led 5–8 trade shows/year, converting booth traffic into qualified pipeline opportunities

• Supported deals ranging from $5K to $100K+ through marketing and sales alignment

• Directed creation of catalogs, product launches, and campaign assets