Overview
Prank-O specializes in prank gift packaging—fake product boxes that look hilariously plausible, making them the ultimate setup for gift-giving gags. The challenge was to elevate their social media presence while maintaining their signature sarcastic tone. Over 18 months, I implemented a content strategy designed to boost brand awareness, engage audiences, and drive traffic to their website—all while keeping humor front and center.
Product Spotlights
Designed posts that featured individual prank boxes in action, like the "Pet Butler" or "Nap Sack," paired with witty captions to show off their hilariously absurd appeal. Ensured brand consistency across all posts, using Prank-O’s signature sarcastic tone to engage followers.
Short-Form Videos
Created in-house videos that brought the prank products to life, showing reactions from gift recipients. Leveraged humor-driven skits for Instagram Reels and TikTok, driving thousands of views and increasing engagement.
Curated Reposts
Researched and sourced on-brand Reels and TikToks that featured funny prank moments. Focused on creating shareable, laugh-inducing content that kept followers coming back for more.
User-Generated Content
Encouraged customers to share their best prank gift moments, then highlighted these real-life reactions on social media. Showcased customer stories to build credibility, connect with the audience, and spark engagement.
Holiday Posts
Shared funny, on-brand posts tailored to each holiday. Created promo posts for holiday sales, specifically Christmas and Black Friday.
Paid/Boosted Content
Created ad assets for Meta ads to promote deals and new products. Focused on creating engaging hooks and strong CTAs.
Work Samples
Results
With a mix of humor, creativity, and strategic planning, I helped Prank-O not only entertain their audience but also achieve their business goals. The result? A social media presence as unforgettable as their prank products—and a whole lot of laughs along the way.